Prestige pressure cookers have become a household name in recent years worldwide. As impressive as this may seem, the company that manufactures the Prestige pressure cooker has had its humble beginnings as eary as 1928. Its founder Mr. T.T.Krishnamachari who hails from southern India was also the first finance minister of the country in the post independence era.
Prestige pressure cookers are manufactured in India under strict quality control guidelines. Because of efficiency of manufacturing as well as low costs of labor, the company produces products at a highly competitive price. In addition to manufacturing savvy, the company invests a lot of money and effort into innovative product design. This has manifested itself in advanced safety features that are common to all Prestige pressure cooker models and designs.
From a marketing standpoint, Prestige pressure cookers have established a brand name identity. They are sold through thousands of retail outlets in India and have formed distribution channels in other countries including the USA, England, countries in the middle east, Africa as well as South America. Through a significant and sustainable marketing campaign, the company has made Prestige pressure cookers a name that everyone associates with quality, safety and good workmanship.
Prestige pressure cooker background
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